Company:
Piks / Maped
Year:
2022
Duration:
2 Months
Overview
In collaboration with the Piks Design Agency for Maped, this project aimed to reshape the future of school supplies by identifying meaningful innovation territories for the brand. We approached the challenge, not just as a product design exercise, but as a larger reflection on education, sustainability, and identity. From in-depth research to on-site workshops, the process was driven by a commitment to create design solutions that are joyful, long-lasting, and supportive of children’s development, while helping the Maped team realign their creative strategy with their core values.
Brief
Maped invited us to co-imagine a new generation of school tools that are both iconic and responsible. The goal: rethink its brand identity, reduce the impact of its products, and support active learning through meaningful design. We combined user insights, brand analysis, and creative workshops to build a rich idea base for their future strategy.
Proposal
REAFFIRMING MAPED'S DNA
We proposed a cohesive visual and functional identity to help Maped stand out again. By refining colors, materials, and signature details, products become more recognizable, intuitive, and joyful to use, reinforcing Maped’s playful and smart DNA across categories.
DESIGNING FOR SUSTAINABILITY
To reduce environmental impact, we explored packaging-free solutions, repairable designs, and circular models like refills, bulk sales, and even rental systems. These ideas promote durability and resource efficiency without compromising on user appeal.
ENABLING ACTIVE LEARNING
The third and most developed axis explored how Maped can help create a more inclusive, engaging school experience by designing tools that support active learning. Using insights from neuroscience and educational trends, we proposed product kits tailored to French school cycles (Cycle 1 to 3), helping children gain autonomy and confidence through tools that evolve with them. These kits included customizable, age-appropriate items, co-developed with teachers, aiming to empower not only students but also educators and parents.
I contributed throughout the process, from research and storytelling to doodling and workshop facilitation, helping the Maped team aligns innovation with purpose and user needs.
